Mi Tara is an international apparel retailer that has been in business for twenty-eight years. They had tough competition with the world’s largest retailers and wanted to gain more presence in upscale malls and shopping centers. They wanted to differentiate themselves as a fashion brand for the modern woman with appreciation for artistic designs and high-quality fabrics. Mi Tara reached out to CURVE for a complete rebranding of their image to ensure continued success and growth.
CURVE developed a unique brand identity for Mi Tara that reflects the main concepts of the brand. We chose a gold color to translate luxury and we used special production effects to mix it with black and white color palettes to convey the quality of the products. The logo design is built upon the M and T letters with an artistic flare to reflect the fashionable style of the brand.Since the rebrand, Mi Tara has maintained steady growth and expanded internationally in three new locations.